Privacy policy

This Privacy Policy explains how Baby Bilingual (“we”, “us”, “our”) collects, uses, and shares personal information when you visit or make a purchase from www.babybilingual.store (the “Site”) or otherwise interact with us.

Personal information we collect

When you browse the Site we automatically collect certain details about your device and visit, such as your web browser, IP address, time zone, cookie identifiers, the pages or products you view, referring/exit pages, and how you interact with the Site.

When you place (or attempt to place) an order, we collect information including your name, billing and shipping addresses, email address, phone number, and payment details (e.g., payment method confirmation from our payment processor).

If you create an account or contact us, we collect the information you provide (e.g., login details, messages, and preferences).

When we say “Personal Information”, we mean Device Information, Order Information, and Account/Support Information.

How we collect Device Information (cookies & similar tech)

Cookies are small data files placed on your device (often with a unique identifier). Learn more about cookies and how to disable them at allaboutcookies.org. Log files record actions on the Site (IP address, browser type, ISP, referring/exit pages, timestamps). Web beacons / tags / pixels help us understand how you use the Site and measure the effectiveness of our communications. For cookie details used by Shopify when powering our store, see Shopify’s cookie policy: https://www.shopify.com/legal/cookies. Currency note: we may use a cookie to remember your currency selection and/or approximate location so prices can be shown in a local currency while you browse.

How we use your personal information

To fulfil orders and provide the Site/Services, including processing payment, arranging shipping, sending invoices/confirmations, and customer support. To communicate with you, including order updates and, if you opt in, marketing messages. To screen for risk and fraud, for example by using IP address and other signals. To operate, analyse, and improve the Site, including generating analytics about browsing and measuring our marketing. Where permitted, we may use your information to show you relevant offers or advertising based on your interaction with the Site.

Sharing your personal information

We share Personal Information with third parties to help us run our store and deliver your order: Shopify powers our online store. Read more about how Shopify uses Personal Information here: https://www.shopify.com/legal/privacy. Payment processors handle your payment information securely. Fulfilment & delivery partners print, pack, and ship your order. Analytics & marketing tools (e.g., Google Analytics) help us understand site use and improve the experience. Learn how Google uses data: https://www.google.com/policies/privacy and opt out here: https://tools.google.com/dlpage/gaoptout. We may also share information to comply with laws and lawful requests, to protect our rights, or as part of a business transaction (e.g., merger).

Behavioural advertising

We may use your Personal Information to provide targeted advertising or marketing communications we believe may be of interest to you. To learn more about targeted advertising, visit: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out via: 
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Or use the Digital Advertising Alliance opt-out: http://optout.aboutads.info/

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. Where supported, we will honour applicable Global Privacy Control signals for sale/sharing opt-outs.

Your rights

If you are located in the UK or EEA, you may have the right to access, correct, update, or delete your personal information, to object to or restrict certain processing, and to request portability. You can exercise these rights by contacting us (details below). If you have concerns, you may also lodge a complaint with your local data protection authority.

If you have subscribed to marketing, you can unsubscribe at any time via the link in our emails. We may still send non-marketing messages (e.g., order updates).

International transfers

We (and our providers) may process your information outside your country, including in the UK, EU, US and other locations where our partners operate. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) for such transfers.

Data retention

We keep Order Information for our records unless and until you ask us to delete it, and otherwise retain personal information only as long as necessary for the purposes described above or to comply with legal obligations.

Minors

Our Site is not intended for children under 16, and we do not knowingly collect personal information from children.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We’ll update the “Last updated” date above and post the new version on the Site.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by:
Email: Please email us via the contact form.

Data Controller: Baby Bilingual (contact details as above).